Rational return of the hottest Baijiu packaging

2022-08-08
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Rational return of Baijiu packaging

China's Baijiu production has a long history, forming various types of Baijiu with different styles and characteristics. After thousands of years of circulation and development, it has formed its own distinctive national characteristics in the world. With the development of social economy, people's culture and living standards have been continuously improved and improved. Today, many people's love for wine has far exceeded the drinking value of wine itself, and many people also have a special preference for wine packaging. Just like the metaphor of Grosse, an art historian: decoration had only a secondary artistic nature in the early stage of development, and the pleasing form was only attached to the actual important state, just like the tendril of a vine attached to the trunk of a big branch, but later the dense green leaves and flowers of the vine covered the big tree. At the same time, the secondary decoration gradually lost its original meaning and developed into a pure form of beauty. It can be seen that the value of packaging is becoming increasingly important in wine culture. Because of the importance of wine packaging, we urgently need to pay more attention to the packaging quality of lithium cobalt oxide, which is the main raw material of ternary materials

practical art, cultural art, positioning art

wine packaging, as an important part of wine culture, undertakes the important task of product information transmission and publicity. But at present, the popular wine packaging in the market is very similar in form and content, with few highlights, few creative ones, and serious imitation and plagiarism. At the same time, it also fell into another misunderstanding of over packaging. Blindly pursuing height will not only cause waste of cost, but also bring damage and pollution to the social environment. The reason for this problem lies in the lack of in-depth mining of brand resources, the lack of integration and creation of design elements, the lack of a steady driving solution for the market, the lack of a good grasp of consumers' consumer psychology, and the blind pursuit of packaging artistry and beauty. The works created under the guidance of this ideology are more of a pure work of art, focusing only on the aspect of reflecting its aesthetic value, while ignoring the practical aspect

society is progressing, and people's appreciation of beauty continues to improve with the progress of the times. From this level, China's Baijiu packaging should conform to the development of aesthetics of the times and create works with modern beauty. Therefore, wine packaging is not only an art, but also a practical art and a cultural art. In the future, Chinese wine packaging design will inevitably develop in the direction of the close combination of culture and art. More and more design elements such as history, humanities, regions and folk customs will be used for reference and absorbed to restore the cultural essence and show artistic characteristics. Only by truly achieving the perfect combination of art and culture and setting up a platform for communication between packaging and consumers, can the infectivity of packaging be deeply embedded in the hearts of every consumer after a series of policies and measures were issued last year to regulate and support the development of the medical device industry, so as to arouse strong resonance among consumers and promote sales

the bullpen designed by Shenzhen baixinglong Packaging Design Co., Ltd. has been used at present. The following: Shan classic Erguotou packaging (2007 World Star), designed with the Forbidden City culture as the creative core, through the use of noble elements such as the imperial decoration of the Forbidden City, the ancient tripod base and the mahogany outer box, it has a full Royal charm, creating an extraordinary bearing of Beijing emperor style and king over the world. From the characteristics, grades, status, culture and fashion of the product, it reflects its unique personality, creates a strong visual impact, shows its profound cultural heritage, and has obvious personality

new processes and materials are used to find new brilliance

the packaging of Chinese Baijiu, which has inherited the Millennium culture, is developing synchronously with the continuous innovation of processing technology. Based on the packaging characteristics of Chinese Baijiu, we should not only grasp the development trend of the times in the new market competition and integrate it into the modern society, but also combine the contemporary post press processing technology with rapid changes to fully meet the high-quality requirements of customers. For example, in view of the phenomena and problems such as the prevalence of fake wine in the current market, serious fleeing of goods by dealers, and packaging pollution, higher requirements are put forward for packaging design in terms of anti-counterfeiting and environmental protection. Therefore, accelerating technological innovation, developing new packaging materials, new processes and new products, and developing in the direction of low consumption, green materials, reuse, recycling and degradability are the key to improving the packaging quality of Baijiu

green marketing upgrading service mode

experts pointed out that in the next 10 years, green products will dominate the world market, and green products undoubtedly need green packaging. The requirements of the development of this era are particularly important for packaging design companies, which also puts forward higher requirements for marketers. However, at present, most packaging design companies still lack the awareness of green marketing, blindly pursue large and comprehensive, and have serious guerrilla warfare thinking. They often change places with one shot. The price system is chaotic, the awareness of social environment and environmental protection is weak, and the after-sales service cannot keep up

the emergence of these phenomena and problems, on the one hand, brings a waste of customers' funds and resources, on the other hand, indirectly destroys the social environment. Therefore, in the current environment, only when the marketing personnel of packaging companies have the concepts of marketing, ecological marketing, social marketing and large-scale marketing, strengthen green management, establish the concept of green marketing, and are good at environmental protection, anti pollution, and make full use of resources, through a series of business activities such as market investigation, product development, and after-sales service, can they meet the green consumption demand in the social environment

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